The new program also has the added benefit to Apple of cutting the cost of sourcing data from Yelp and others. Apple Business Connect puts business owners in control, which I expect will result in more accurate and timely updates to place cards, although hopefully, Apple has put some quality-control oversight in place too. Once logged in and verified by Apple, businesses can personalize their place cards.Ĭurrently, the data in place cards is predominantly supplied by Yelp, although TripAdvisor, Wikipedia, and other sources like users’ photos are also used. To register, business owners can visit the Apple Business Connect website, which requires a desktop or laptop computer and an Apple ID. Apple says Showcases will roll out globally in the coming months. In addition to providing a self-service path for business owners, Apple has expanded the features of place cards to include Showcases that provide a way for businesses to highlight promotions, seasonal menu items, discounts, and more.

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